WineStyles: Good Value for Everyday Wines
Posted on March 25, 2008
For months, I watched as a spot in Brea, Calif., was converted from an art gallery to a wine-tasting shop.
A couple of weeks ago, the watering hole finally opened. Okay, I shouldn’t say watering hole, but basically I look upon wine shops, at least the ones offering tastings, as places to sip and nip.
I paid a visit a week after the place opened and discovered a unique concept in wine marketing.
First, the place is called WineStyles, and it’s part of a nationwide, franchised network that features wines in the $10 to $25 range. Good concept.
Each shop operator, the Brea owner told me, gets to pick his or her own wines, so no two locations will feature the same wines.
Since I was there on a Friday, I’d missed the weekly wine tasting (which is held on Thursday evenings in Brea), so I bought a few bottles and had the owner then open the bottles and pour me some tastes.
An un-oaked California Chardonnay I could do without, but a Malbec and Cabernet Sauvignon from Argentina (one of my favorite wine-producing regions) by a vintner named Finca Los Primos proved bold and tasty.
I’ll check in periodically and see what’s going on at WineStyles, which has at least 183 sites nationwide.
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