If You Can’t Beat ‘Em, Copy ‘Em
Posted on December 15, 2007 by Gary McCarty
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That seems to be the motto over at [tag]Taco Bell[/tag], owned by Yum Brands.
Weakened by health scares this year and in 2006, Taco Bell has seen its sales plummet while McDonald’s has increased its average unit volume (per-store sales) 30 percent by "getting focused [and] by making their brand more contemporary and more relevant to the customer," observed Yum CEO David Novak, according to the Orange County Register.
Specifically, Taco Bell hopes to introduce a breakfast menu within two years and to copy McDonald’s successes such as its Snack Wraps. Summertime frozen drinks are also on tap.
Most immediately, starting next year Taco Bell will allow consumers to reduce both fat and calories by substituting salsa for cheese on some items.
I guess imitation truly is the sincerest form of flattery.
» Filed Under Food News
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